Toys are a huge business! I realized this as I wandered up and down isle after isle at the Toy Fair in New York last week. It took us four days to see most of the couple thousand vendors selling everything our little ones might desire. It ranged from the one-person show to the multimillion dollar businesses.
The dad and son team who invented the Post man game: Which post man/woman can deliver ten pieces of mail the quickest. On their routes they might encounter vicious dogs or needing to go to the rest room which causes delays and other complications.
Then the sales guy straight from the state fair selling cutlery….he was there last year doing a great job on some ‘you cannot live without’ product which we did order but never received. Well, he was there again with the same spiel.
How about this pitch: ‘Are you concerned about the safety of your children?’ She was trying to sell a game teaching children how to be safe from all the horrible things that could happen to them in their young life. Fear based marketing! Does that still work?
But I digress!
Then there are the big players: their booths are completely enclosed with an entrance guarded by people with clipboards. “Do you have an appointment?” I didn’t. I wonder what was hidden behind those walls?
But within this maze we found more wonderful, top quality products that will fit perfectly into our store. This new merchandise will trickle in the near future. Some has already arrived! So make sure you ask for ‘what is new’ the next time you are in.
And….don’t forget the Train Fest this Saturday!
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